Merlin’s Necessary Nine: How To Raise and Retain Institutional Capital
Recent market events and a general scarcity of investors have shifted power to the investor. While raising and retaining institutional capital have always been challenging, today’s hedge fund managers must be more diligent than ever in clearly defining and explaining their process, controls and their differentiation. Worries about performance are now often eclipsed by other concerns such as volatility, liquidity, attribution, transparency and, of course, fraud.
The following checklist--we call it the Merlin Necessary Nine--is designed to help hedge fund managers understand and articulate their edge to institutional investors.